Social media marketing is about attracting website traffic via social media sites. It includes three main strategies, which are email marketing, referral marketing and content marketing. They focus primarily on content creation, because it has been found to be effective. It is able to attract huge attention and encourage visitors to read the content and share it with their social networks. News of a company spreads like wild fire across the social media sites once it is found to be interesting and worth reading or viewing.
Website owners choose to promote their services or products on social media sites, which include Facebook, Google+, Twitter, YouTube, LinkedIn, blogging sites, in order that these sites are easily accessible to everyone who has internet connection. These sites provide their subscribers with the privilege of building their own network wherein they can befriend with countless of people from all over the world, communicate with them without spending a penny and can also build their personal image or help their company build brand on the web. Online as well as offline business organizations are aware of the fact that the more they can communicate, the higher the business prospect they can achieve. The opportunity of free marketing on these sites is very lucrative and the business organizations can generate huge business prospects. For this very reason, these sites are most often called as ‘earned media’ instead of ‘paid media’. There are more reasons, besides these, as to why website owners should get in social media. Here is the list of those reasons.
i) They are natural.
ii) They are defensible.
iii) They have higher trust level.
iv) They complement other web marketing efforts.
Website owners use these platforms, chiefly for two reasons in broader view. First, they use them to optimize their sites’ page rankings on the search engines. Secondly, they use them to build their brand, thereby making them known widely and globally. When it comes to doing search engine optimization for increasing status and page ranking of websites, social media sites must be the best place to be considered.
First Reason: The back-links which are generated out of the visits to the posted contents, uploaded videos, or inserted links are truly natural. With a global exposure, your contents or links or any such posts can be ‘liked’, ‘un-liked’, or even ‘commented’ favorably or unfavorably, by the large groups of people in your network or community or circle spontaneously.
Second Reason: Web marketing has got a new dimension with the advent of these sites. Upon getting increased web traffic to your target web page, you can maneuver the optimization strategy, especially by defending the visited traffic through strategic online marketing. Being enthused at seeing the increasing visibility due to the increasing numbers of web traffic, you can plan to market strategically, such as by creating contents, polls, and giveaways, besides several others.
Third Reason: The social networking sites allow individuals and organizations to register with them only when they provide them with their true and genuine identities, such as verified email addresses, etc. For this reason, people like to communicate with other people and deal with companies that display their company profiles openly on their homepages. This increases definitely the trust level among all who are in the network or circle. Those companies, which flaunt their identities on the web and do not shy away from building direct contact with their clients and accepting all types of feedbacks from them, must improve their trust level better in the social networking community successfully.
Fourth Reason: There is no denying of the fact that the social media marketing is verily community-specific. Because of this fact, reaching out to the target audience of a business to the maximum is quite easier. Most interestingly, this SMM technique can extend support or complement other SEO techniques.
If website owners can use SMM technique appropriately and effectively, they can be able to build their reputation easily. For this, they don’t need to spend a penny! They will be surprised to know that this particular web marketing technique does not need them to have expertise in online marketing strategies also. Even a person with having little knowledge in web marketing can do this, for example by creating contents, posting them on the social media sites, uploading videos, responding to the comments or queries about a post, etc.
Joy Kumar Das wields genuine command over the subjects like tours and travels, scientific discoveries, software development and website design and development industry, online marketing industry. and business promotion and advertisement management, among others. His writings express his thoughts which emanate from thorough analysis. This article is an outcome of his elaborate research.
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