The Marketing Planning Process And What It Means

What’s your marketing planning process like? Do you have a plan for going out there and to start attracting people? If not, then I think that this is something that you want to learn to do when it comes to advertising your products and services.

In this article, I want to invent to you something called a “marketing planning process”. All this means is that you’re following a great path to get people in the door that could probably increase your sales and profits. A marketing planning process doesn’t have to be complicated – you just need a few key tools.

Your marketing planning process should include a few things:

1) Testimonials
2) Direct mail
3) Backend selling plan

Testimonials are a great way to improve your credibility, and to earn more sales than you could possibly handle. I know of one marketer who made 1 million dollars within just a short time frame of 24 hours. And even after the launch was successful, a few months later, he gathered video PROOF that his techniques works, and this only increased his traffic by sales by a long shot.

To get testimonials from customers, the best way to do so is to ask. Send out a special postcard and email requesting the testimonial, and just wait for the responses come in. Or if that doesn’t work, consider offering a gift of some sort to get people to take action on your testimonial

Here’s another way to market your business more effectively.

2) Direct mail

With direct mail, you’ll be able to pinpoint your prospect exactly to the “T” All you do is find a great offer, with a great sales letter, and find a list that will help you to make your campaign a success. Use the SRDS to find a mailing list who are more than likely to respond to you. You can get niche specific, but the more specific you go, the more the list will cost. You have to weigh out the cost vs effectiveness and profits when doing direct mail.

Here’s another way to market your business effectively.

3) Backend marketing

With backend marketing, this is the bulk of the sales that you’ll be getting. If you aren’t contacting your customers and clients on a monthly basis, then it’s safe to say that these guys forgot about you.

This is why you start focusing on your existing customers first instead of going out there to get “new money” in your business. Backend marketing is essential because they make up about 80% of your total business profits. So it there’s anything that you can do to improve your sales quickly, it’s without a doubt backend selling.

With backend selling and testimonials, you’ll be able to accomplish great things if you stick with the basics.

The 2 takeaways from this article is to keep in contact with your current customers, and also using testimonials to boot your sales. These are both great ways to earn more money in your business, and these are just 2 of them.

Advanced search

The Marketing Planning Process And What It Means

Featured Articles

New Articles

Author Spotlight

Social Media