You probably spend a lot of time trying to market your business only to realize that sales are slowly dripping in, and that your back is against the wall. If you want to make more money, you have to do things that are a big unconventional. Now when I say “unconventional,” I don’t mean anything illegal. I’m just talking about a brand new way to market your business that you’ve probably never heard of before.

So what is this “new” technique that I would like to introduce to you? This technique and form of marketing is called “direct response marketing.” With direct response, your sole objective is to create an ad, and have it work immediately, or have it not work at all. Trust me, direct response is the way to go.

The next time you run an ad, ask yourself, “Would I respond to this kind of ad?” You want to ask yourself this question because essentially it could be the difference between having an ad that works, and having an ad that only wastes money for you. So the choice between this option and any kind of advertising should be simple.

For one, you should direct response marketing over all forms of marketing. This includes brand building, cold calling, and a few other techniques that are so ineffective that I won’t even list them in this article. To make your advertising work, you have to do a few things that will cause people to respond.

The first thing that you can do is to start marketing to your existing customers. These people are a gold mine for you. Instead of trying to find new leads and prospects to sell to, spend your time on the people who know you and like you the best. Your current customers will spend a lot of money with you if you treat them right and start marketing your products and services to these people.

You want to focus on getting new customers also, which is why you want to put your marketing campaigns on autopilot. Heck, you can even hire someone to run the campaign for you. This would certainly free up a lot of your time and energies, and will be able to focus more of your time on marketing your business.

Marketing is something that should be looked upon as something that is long lasting, and should be doing something on a daily basis. This way you can stay on top of the marketplace, see what’s changing, and learn how to adapt to the internet as it changes on a daily basis.

If you’re not seeing your sales and leads growing on a daily basis, then it’s time to change something. Sometimes change is good, and when it comes to revamping a marketing strategy because it’s not working, sometimes you have to do this also. Besides… isn’t the whole reason you’re in business is to make a profit? So keep that in mind.

Focus on getting your business right and the rest will follow. Hopefully you’ll use these tips to improve your sales and profits today.