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Branded Slots Branded slot machines are a great way to attract new players They have a readymade audience and appeal to fans of the brand film or celebrity they represent A number of software developers offer slot machines with a brand name like Microgaming with their Lara Croft Tomb Raider and NetEnt with Frankenstein Other examples include games from the Gordon Ramsay and Vikings TV series as well as the Guns n Roses slot They have a wellknown product Branded slots are slot machines based on popular brands and franchises These include television shows video games and musicians superheroes and even celebrities Theyre a great way to attract new players and give them a unique gaming environment They can also give a sense of nostalgia for players who are already fans Branded machines are more costly to create than standard slot machines due to the licensing fees They can be a useful marketing tool for game designers and have greater returns to players than machines that arent branded The slots that are branded are instantly recognisable and they have a builtin following They are therefore more popular than traditional slots These games are popular due to the fact that they provide a more immersive gaming experience and feature characters that are accompanied by music symbols and other characters of the featured brand These slots are also becoming wellknown in landbased casinos The popularity of slot machines that are branded has led to the creation of many different types Some of the most wellknown ones feature movies and film franchises with a large following including Terminator and Matrix Other slots feature popular TV music and shows such as Game of Thrones and Guns n Roses Some of the most wellknown slot machines are also branded with sports stars like Lothar Matthaus and Ronnie OSullivan Some slots with a brand name are sexist while others are amazing and come with numerous features that make them enjoyable to play The most important thing is to read reviews and demo them before deciding to play them for real money You can even take advantage of the free spins that most casinos online offer to test the games first Many of the top software developers offer a variety of slot games that are branded Microgaming produced the first branded slot with their Lord of the Rings game in 2004 NetEnt launched Frankenstein in June of 2011 Big Time Gaming has released its Who Wants to be a Millionaire Megaways slot and Playtech had Marvel progressives but they were withdrawn following the acquisition of Disney purchased the company They are more immersive Branded slots are based on popular brands franchises or entertainment icons and combine them with gambling This combination is an appealing formula that appeals to many players Branded slots can feature music characters or images that are wellknown to players making them more enjoyable and exciting to play They may also feature a storyline that creates an element of intrigue and excitement players Branded slots can even include athletes or celebrities Branded slot machines are relatively new but theyve become increasingly popular The popularity of branded slots games can be attributed several factors such as the golden time of television film and social media and also the emergence of online casinos According to Simon Hammon CEO of Relax Gaming a leading UK slot developer branded games are experiencing an renaissance due to these factors He warned that players should be aware that these games have higher house edge It is therefore essential to play slots with a branded logo at times and in moderation Some slot games are identified with clips from films or TV series they are based on Certain slot games with branded names feature music from famous groups These games are typically developed by major software developers like NetEnt and Microgaming NetEnts Plante of the Apes slots features scenes from the film and its soundtrack Similar to that NetEnts Guns N Roses slot is accompanied by the bands music Branded slot games are an excellent way for software developers to make money as they create a larger unique player base than games that are not branded Branded slots can also benefit from having a preferred operator list in the lobby These games are more expensive to develop than their nonbranded equivalents due to licensing and image rights fees These fees can have a significant impact on the return to player ratio of the game This is especially the case for branded games which have to pay a portion of their profits to their licensing partners This can mean they drain players funds faster than slots that are not branded They are more profitable Branded slots are a great tool to draw new players because they have familiar characters and themes They are based on popular brands movies TV shows videogames as well as musicians celebrities and many more These slots are a fantastic marketing tool for online casinos and they can be incredibly profitable Branded slot machines are the most popular of all the slot machines They are slot machines built on popular brands or franchises They are more profitable than traditional slots because players play them more They can also be appealing to those who arent gamblers Branded slot machines can be profitable however they can also be costly The licensing fees may limit the number licensed brands and images that can be played and they may have lower payout potential than other slot games These fees can be expensive for casino owners who have to pay them out from their operating budgets and may not be in the position to pass these costs onto players When developing a branded slot game developers must ensure that the slot portrays the brands image and values They must collaborate closely with the brand to develop a slot that is authentic and exciting to fans The games should also be highquality and have a high degree of security to safeguard the rights of the brand Some of the most popular slots are based on movies like Lara Croft or The Matrix rainbetcom feature the films main characters as symbols and utilize the original soundtracks and cut scenes to give players an authentic experience They can also include bonus rounds in which players participate in a film cut scene These slots with a brand name can be a good method to attract new players as well as keep existing ones However theyre expensive to create and license and therefore if youre looking to launch one make sure you have the funds to invest in it Youll lose your audience and also waste advertising dollars They are more difficult to create Branded slots are machines which use intellectual property licensed by popular brands TV shows musicians and celebrities These games are typically coupled with licensing fees and image rights that software developers must pay to the companies who have these images These fees can have a significant impact on a slots percentage return to the player A game with a branded logo that is based on DC Comics for example will require the software company to pay a certain percent of its profits to Warner Bros This could cause a game to have a higher house edge that can drain players funds faster than nonbranded slots Branded slot games are not new and provide a unique experience for players They are an excellent way to draw in new audiences and increase the revenue of casinos that operate online However they may be a little more difficult to develop than other slot games They must be designed in a way that appeals to people who love the film or brand they are based upon It can be a challenge because the developers have to follow the guidelines of the brand and still create an engaging game The popularity of online slot games based upon wellknown brands is due to the fact that players are more likely to play a game when its based on a familiar brand They are able to connect with the characters and plotlines of the television or film and feel more at ease This is why some of the most popular brands are releasing their own slots Microgaming launched the Lara Croft slot games in 2004 They were followed by Monopoly and Disneythemed slots Playtech introduced a Marvelthemed series of slot machines following the release of Avengers However they were taken off in 2009 when Disney purchased Marvel Entertainment Branded slots have lower RTPs when compared to other online slot machines The reason is that software developers are required to pay hefty licensing fees for images and other components in these games This could make them less profitable than other online slot machines so its important to consider the RTP when choosing which one to play