No matter how great your law firm’s website is, it won’t do much good if potential clients can’t find it. That’s why law firms must invest in the best SEO for lawyers to ensure their website appears as high as possible in search engine results pages (SERPs).
SEO for lawyers can be a complex and time-consuming process, but there are a number of simple things you can do to give your website a boost. Here are 10 of the best resources the WebSpero Solutions uses for boosting your law firm’s website ranking:
1. Google My Business
Google My Business is a free listing service from Google that allows businesses to manage their online presence across the search engine’s various platforms, including Maps and Search. Claiming and verifying your law firm’s listing is essential for local SEO and can help you appear higher in relevant search results.
2. Moz Local
Moz Local is a local listing management tool that helps businesses improve their visibility in online directories and search engines. It’s a paid service, but it offers a free listing scan that can help you identify where your law firm’s listings are inaccurate or missing.
3. Google Search Console
Google Search Console is a free tool from Google that gives website owners insights into how their site is performing in search results. It can help you identify and fix errors that might be keeping your website from ranking as high as it could.
4. Bing Webmaster Tools
Bing Webmaster Tools is a free service from Microsoft’s Bing search engine that helps website owners monitor and improve their site’s performance in Bing search results. It offers similar features to Google Search Console and is worth signing up for if you want your law firm’s website to rank well in both Google and Bing.
5. Yoast SEO
Yoast SEO is a popular WordPress plugin that helps you optimize your website for the search engines. It’s available in both free and premium versions, with the latter offering additional features like keyword research and social media integration.
6. Neil Patel SEO Analyzer
The Neil Patel SEO Analyzer is a free online tool that analyzes your website and provides recommendations for improving your SEO. Simply enter your website’s URL and email address, and you’ll receive a detailed report with actionable tips.
7. Screaming Frog
Screaming Frog is a desktop program that crawls websites and analyzes them for common SEO issues. It’s available in both free and paid versions, with the latter offering more features and support.
8. Google Analytics
Google Analytics is a free service that helps website owners track their visitors and analyze their behavior. It’s essential for understanding how people find and use your website, and can help you identify areas for improvement.
KWFinder is a keyword research tool that helps you find high-quality keywords for your law firm’s website. It’s available in both free and paid versions, with the latter offering more features and flexibility.
10. HubSpot’s Website Grader
HubSpot’s Website Grader is a free online tool that rates your website on a number of important factors, including SEO, performance, and mobile-friendliness. It also provides personalized recommendations for improving your website.